You wouldn't drink this stuff so why breathe it?

It's amazing how much grime is collected on electronic air cleaner cells after about six months use. One look at this dirty wash water-the black gunk is an accumulation of all the microscopic particles captured by the unit since the last washing-is enough to convince most people of the effectiveness of their electronic air cleaner. Washing the electronic cells restores the air cleaner's ability to capture particles.

If you could see the air you breathe under a microscope, you might be in for quite a surprise. There's a whole lot more in the are than you may think.

In fact, floating in indoor air could be a "soup" of particles too small to be seen by the naked eye. But large enough to cause problems.

Some of these particles can stain walls, furniture, carpets and drapes. And some cost the inner workings of your heating and cooling equipment, diminishing its efficiency.

Fortunately, simple strategies can reduce, indoor air pollution -- source control, ventilation, and air filtration.

Source Control reduces the level of indoor air pollution at the source. Encouraging smokers to step outside to indulge their habits, and keeping windows closed during the prime ragweed season, both control pollution at the source.

Ventilation replaces a portion of the stale indoor air with fresher outdoor air. Opening the windows when you burn toast, for instance, is a good example of ventilation.

Filtration reduces the level of particles in the air. Install a whole-house air cleaner, and whenever the blower motor runs, dirty air will be filtered as it passes through the heating and cooling system.

So what's an effective way to filter out particles in the air you breather? The Honeywell Electronic Air Cleaner. A Device that captures over 94% of the particles (0.5 microns or larger) from the air that passes through it.

The hidden reason to upgrade now.

"Out of sight, out of mind," the old adage goes. And it's true.

Hidden away in your air handler sits a one-inch wide disposable filter. It's been standard equipment for decades. And few of us change them often enough.